The 2013 UK Local Search Ecosystem by GetListed

David Mihm, an expert of Local SEO and co-founder of recently wrote over on the Moz Blog about his thoughts on the Local Search Ecosystems. As David commented, 2013 hasn’t seen as much turmoil as 2012, which saw Google+, Apple Maps, and Facebook Nearby all released within months of each other. As a UK business owner, it’s worth studying the UK Local Search Ecosystem graphic below to understand how complex local SEO can be and where to focus efforts.

It seems to be Companies House and Royal Mail that are top of the pyramid for data provision with lots of location indexes drawing information from them. Notably, Google+ is pulling information directly from Companies House, and big data providers like

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Information Architecture Module – DistilledU

DistilledU Information Architecture BadgeI have earned my latest badge from DistilledU today and thought I’d write about it. Learning all the elements of good information architecture wasn’t particularly challenging , but I could see why it is critical if you want the search engines to find your content.  Good site architecture isn’t only for the search engines though, its is also important for making it easy for the human viewers to easily find what they want as well. In the previous module, I learnt the importance of keyword research, and now understand why this is an essential task to complete first, as it is this research that will drive the development of the information architecture (see Keyword research and site architecture).

In this module they covered the following subjects:

  • Flat vs Hierarchical site structures (with examples)
  • Explanation of how PageRank flows (see this article for more info on PageRank)
  • Search engine limitations (understanding Java, Flash and Ajax problems as well as others)
  • Using sitemaps and diagnosing architecture problems
  • Internal linking
  • Controlling search engines with meta robots commands, excluding parameters in GWT and robots.txt files
  • International information architecture

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2013 SEO Ranking Factors Infographic

The guys over at SearchMetrics (winners of European Search Award 2013 - best SEO software) have created this brilliant looking and very useful infographic highlighting factors for ranking in their extremely comprehensive study of the top search … [Continue reading]

Top Internet Marketing Software Infographic

Wordstream have created a great map for navigating between the top software providers in the 10 major internet marketing categories. Choosing software for either content marketing and blogging, conversion rate optimization, crowdsourcing, email … [Continue reading]

DistilledU – Keyword Research Module Complete

I've just completed the Keyword Research module of Distilled U at the weekend. I earned myself a pretty badge to add to my collection, but more importantly I learnt the true value of conducting quality keyword research prior to any online … [Continue reading]

Adding Vignette to Photos in Photoshop

I found this great short video on how to add vignette style to photos in Photoshop. I love using this technique to add extra depth to beautiful landscaped and portrait photos. I think using this technique focuses attention around the chosen center of … [Continue reading]

Learning SEO with Distilled

DistilledU Screenshot

I've been on a quest to become an SEO ninja and my journey has taken me around the houses trying to find the best resources to acquire deeper knowledge on the subject of SEO and inbound marketing in general (and I can honestly tell you that … [Continue reading]

London Olympic Games Legacy/North Wales Kayaking

North Wales Kayaking

You're probably thinking how that title makes sense? All will be clear if you read on... I think it's safe to say that many people will look back on 2012 as one of the most memorable years in UK sport. The memorable moments for me was seeing Andy … [Continue reading]