Great news everyone! I completed the Keyword Research module of Distilled U at the weekend. I earned myself a pretty badge to add to my collection, but more importantly I learnt the true value of conducting quality keyword research prior to any online marketing campaign, whether that be link building, on-page optimisation, site architecture or content marketing. It was no mean feat completing this module as it is a 7 hour behemoth, making it one of the larger modules Distilled U has to offer, second only to the Technical SEO module.
The subjects covered in the module included:
- Understanding the different types of keywords
- Using the Google Keyword Tool
- Building a seed keyword list
- Grouping keywords by category
- Expanding the keyword list
- Giving keywords value
- Understanding and calculating keyword relevancy
They also touched upon the use of Excel and Google Docs to help in the keyword research process, which makes sense purely because it’s a data intensive exercise, and only the power of Excel can handle the heavy [...]
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